We met Alejandro Bernabe in 2010 in Aqaba. In the following years, we ran into him again in Dubai and Bangkok. The last time we met him, he was appointed as the new CEO for Kempinski Hotels.
We created a personal landing page for Alejandro, so that he can share his personal reputation with the rest of the world.
We interviewed him and wrote several stories.
It is important to transfer his ‘real world reputation’ into the online world.
As we all know, we live in a reputation-based economy, where Google is the new background check…
When people Google you, they base their opinion on what they see.
Most of the time they just scan the titles, so we have to make sure these are relevant.
The stories are short and written in narrative form.
Because of the ‘information overload’, people do not want more information…
…they want a story they can relate to.
We created ‘CoolBrands People’ – that will help you create and update your ‘personal reputation’ online.
We do this by creating content. Writing your story, taking pictures, creating video footage and making sure these stories pop up when people Google you.
For more information or to subscribe, visit CoolBrandsPeople.com
This landing page and the content have been created by ‘CoolBrands People’, a CoolBrands brand.
Read more stories:
Kola Oyeyemi – Nigeria
Edouard Malbois – France / Brazil / Singapore
Jean-Baptiste Santoul – France
Maarten Schäfer – Netherlands / Brazil
Vera Lopes – Brazil
Marc Capra – Brazil / USA
Clay Mills – USA / UK
Diego Ruzzarin – Brazil / Mexico
Helen Kupfer Haas – France / Brazil
Heela Yang Tsuzuki – USA / South Korea
Joaquin Bacardi – Puerto Rico
Mark Terry-Lush – UK
Jose Miguel Sokoloff – Colombia
Roberto Stern – Brazil
Stephanie Hancock – Singapore
Anouk Pappers – Netherlands / Brazil
Lenny Niemeyer – Brazil
Oskar Metsavaht – Brazil
Katerina Rogova – Russia / Netherlands
Dorus H. de Vries – Netherlands
Mart Meijer – Netherlands
Richard Lee – China
Aur Dhaksa – Thailand
Carole van Bekkum – Netherlands
Monica Sweet – Brazil
Claudia Sender – Brazil
Gregory Furman – USA
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Alejandro Bernabe Navarro 